Information Services Group expects continued strong growth in the information-based services industry as a result of several favorable trends:
- Growth in global sourcing, which has created strong demand for advisory and data services (such as those provided by ISG’s TPI unit) that help companies optimize their business operations through the best combination of insourcing, offshoring, shared services and outsourcing.
- Shorter product life cycles, which require marketers to stay on top of changing customer needs, minimize product development time, and bring goods quickly to market to meet rapidly shifting demand;
- Increased product complexity, which has created a growing need to understand consumer response in real time;
- Globalization of business and information, which creates demand from multinational corporations to collect and analyze information on a much broader scale, while at the same time requiring access to more sophisticated measurement and analysis to account for differences in international infrastructures and cultures;
- Advances in digital technology, especially the proliferation of the Internet, which has significantly magnified the complexity and volume of information available to corporations. This trend presents an opportunity to provide advanced systems and analytics to help clients better manage and get the most out of their information, which in turn will require greater investment and sophistication by information system providers to remain competitive;
- Access to real-time data, which has changed decision-making processes at the corporate level and increased competition for consumer spending. We expect that more corporations will choose to make larger investments in their global information and analytical practices over time.